The look of your website is critical, and you want it to be fresh, clean, and intuitive for the user. You don't need the skill and ability to design i…

Now that local everything has caught fire in this town (our town-Lexington, KY!) we can hardly keep track of all the various foods and beverages we'd …

Ring Ring. There's an untapped market calling. Are you answering? If you're reading this on your mobile device, then you already know that we "do" mob…

Engaging Your Audience: Tips for Dynamic Social Media Posts First off, don't be a drag. No one likes boring posts, and they especially don't want bori…

Today is the day. For all of you out there who like to procrastinate and for all of you who have your best ideas when under the most pressure, you hav…

While it may be tempting to design a different website for every viewing environment, it is not always practical or cost-effective. This explains the …

When The Morris Book Shop first arrived on the scene, it was located on Southland Drive, a personal favorite area of Trifecta employees as well as Lex…

In certain ways, technology has destroyed traditional marketing techniques. Customers now routinely blow through TV commercials, and they certainly ar…

What better way to celebrate Independence Day than to celebrate your local independents? By this, we mean celebrating all of the local businesses that…

The first reason is quite simple: you're not a writer. That's okay. It shouldn't be a painful admission. For some reason (perhaps because we all speak…