When The Morris Book Shop first arrived on the scene, it was located on Southland Drive, a personal favorite area of Trifecta employees as well as Lex…

In certain ways, technology has destroyed traditional marketing techniques. Customers now routinely blow through TV commercials, and they certainly ar…

What better way to celebrate Independence Day than to celebrate your local independents? By this, we mean celebrating all of the local businesses that…

The first reason is quite simple: you're not a writer. That's okay. It shouldn't be a painful admission. For some reason (perhaps because we all speak…

We're all busy, and sometimes by the end of the workday, it may feel like it's easier to pick up some food from the nearest big box grease stand (that…

If you're not already up to speed on Drupal, it's really pretty straightforward. It's free and open source software that is widely utilized to help ma…

Periodically, we like to allot some blog space to the happenings going on around our town-Lexington. We love it here, and we love promoting some of th…

It all begins with the first impression. Potential and existing customers have sought out your page because they are considering you for a service. Th…

Know Your Business, Know Your Customers. Sure, some businesses survive on inherent advantages or national bulk reach, but for most of us who work in c…

One of our favorite parts of our business is participating in the local community and interacting with those who make it what it is. And as basically …