Among the myriad of decisions facing a small business owner is whether or not to spend money on video production services. While larger busi…

Social media optimization (SMO) is the process of using social media to drive users to a website. It has two primary benefits in that it dri…

This is not an age-old question. Quite the contrary, this is a modern question brought about by changes in technology and marketing strategi…

Tracking tech news for the new year... Which browser are you using? While IE and Firefox haven't exactly gone away, Chrome had by far the mo…

What you say is what you are. It's not always easy to talk about yourself. But what you say on your website or other marketing mediums can m…

The Lexington Philharmonic's 2012-2013 Season We Are Music. We Are LexPhil. called for some bold strokes and punches of color. Trifecta! is …

We designed some small items in 2011. Stickers, business cards, and brochures were among the handheld items we produced during this calendar…

Business card templates. Okay, sure. There are a lot of them out there. Some of them even look fine at first glance. But what are we really …

When is the last time you really went for it? When you saw a service left unperformed and you had the passion and motivation to take up the …

December is off and running, and if you own a retail business (or one that benefits from holiday shopping in some way) hopefully your busine…