The Kentucky Dirty aims to put a distinctly local spin on the ever-growing popularity of down-and-dirty endurance racing. The Dirty hired Trifecta! to design and build its website, and as a result, establish the race's playful, Kentucky-bred identity.
Instead of the usual barbed wire and crumbling typefaces so often associated with these races, Trifecta! created a singular brand that was rooted more in nostalgia and fun. The site's warm colors and playful vibe gives The Dirty a distinct look in the endurance race market.