Record store. CD store. Music store. Call it what you will, but please do take time to contemplate the fact that Lexington still has an inde…

Once you have a snazzy website, don't forget to extend your brand to all things printed. What better way to reinforce your brand than to hav…

The look of your website is critical, and you want it to be fresh, clean, and intuitive for the user. You don't need the skill and ability t…

Now that local everything has caught fire in this town (our town-Lexington, KY!) we can hardly keep track of all the various foods and bever…

Ring Ring. There's an untapped market calling. Are you answering? If you're reading this on your mobile device, then you already know that w…

First off, don't be a drag. No one likes boring posts, and they especially don't want boring posts from businesses. Social media is a fast p…

Today is the day. For all of you out there who like to procrastinate and for all of you who have your best ideas when under the most pressur…

While it may be tempting to design a different website for every viewing environment, it is not always practical or cost-effective. This exp…

When The Morris Book Shop first arrived on the scene, it was located on Southland Drive, a personal favorite area of Trifecta employees as w…

In certain ways, technology has destroyed traditional marketing techniques. Customers now routinely blow through TV commercials, and they ce…