It's pretty old news by now — but still worth screaming. Simply put, you need a responsive website. End of discussion. Without one, search engines won't find you, and potential customers will likely be annoyed. If you're still a part of the uninitiated, not to worry.
Responsive design is a method of building websites so that they are easily viewed and navigated on different devices. For the client, it represents a chance to reach as many website users (and potential customers) as possible, while essentially maintaining design and functionality uniformity. This is achieved primarily through CSS, flexible grids and images, design strategy, and the handling of media queries. Technicalities aside, though, the client maximizes bang-for-buck and has a website ready to be accessed, no matter what means employed by the user.
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This is important in today's technological landscape. With the prevalence of smart phone and tablet use to access the Internet, good business practice demands that websites take this into account and plan for it. This is where responsive design takes over and solves most compatibility issues. If you're interested in learning more about responsive design, give us a call or drop us an email. At Trifecta, we're interested in helping clients make web decisions that age well and endure in a medium that is ever changing.
The Impact of Responsive Design
Mashable has gone as far as to say this is the beginning of the Post-PC Era. And in many important ways, this is no understatement. If you're tech-savvy, it comes as no surprise that PC sales are finally declining, in the wake of smartphone and tablet advancements. This evolution is occurring so fast that the coming year may see mobile take over half of the Internet access market.
Providing a user-friendly mobile website is really just as important as creating one that works on standard desktops. For some, filling the gaps with app development is the way to go, and some websites are better suited than others to this solution. For a majority, the best next move to utilize a responsive website, which helps a website render well on many different devices and allows for a productive user experience.