Notes from the field

The Importance of SEO in Today’s Digital Landscape According to digital measurement service comScore, Google topped one billion unique users in the month of May, becoming the first company to top that landmark number. With Yahoo’s numbers still over a half a billion, that demonstrates just how widespread internet usage…

Summer is finally here. And with summer comes unique business opportunities. Kids are out of school, and daylight extends well into the evening, which frees up families for additional activities away from home each day. Here in Lexington, KY, websites are converted into summer cash in various ways. For example,…

Lessons from Pandora’s IPO: Building Community and Value in Business Pandora Media Inc. offered public shares on the New York Stock Exchange for the first time on Wednesday. The IPO drew a large opening surge before settling back down later in the day. All in all, $3 billion were plunged…

Sometimes a new twist on an old concept is just the thing to spruce up a tired old marketing trick. On the other hand, sometimes a marketing concept stands the test of time and can be used over the course of decades. When it comes to company t-shirts, we’re referring…

I suppose some people still want their own website because it’s a fun lark and somewhat cool to have one. A notch in the belt, if you will. But I don’t know any business owners who feel that way. What business owners want from a website is the same thing…

Businesses use pictures. Businesses use logos. Businesses use videos. All of these are important tools of communication and marketing. But make no mistake, much of what determines whether your business will succeed or fail depends on the words you use. Words alert the public to your business’s existence, product offerings…

Heard of Google Offers yet? If not, chances are that you will. In the past, Google has been wildly successful integrating new technology with its existing search engine, applications and platforms. Google Offers comes on the heels of Google’s failed attempt to acquire Groupon, a leading daily coupon website. The…

Nurturing Young Entrepreneurs: Insights from Mashable’s Article Mashable published an article earlier today written by Jim Aberman on ways to nurture young entrepreneurs. In it, Aberman offers four pieces of advice, and this comes from someone with a successful entrepreneur for a son. In summary, Aberman believes that a burgeoning…

Editing, Authoring, Packaging… Professional Video Post-Production Video Post-Production is where we ensure that the video footage and creative concepts converge in just the right manner. Client loyalty and trust indicate that we deliver results. In Post, our highly skilled editors take the project to the next level. It is here…

Part II of our current series on branding tools elaborated on the advantages of a strong social media presence. In today’s post, we tackle video and the possibility of increasing your branding reach on the internet through video. First of all, YouTube has blossomed into one of the top search…

Last week’s post stressed the importance of a strong logo and the marketing benefits of business cards. In this post, the discussion turns toward social media and its roll in your company’s branding process. Perhaps the social media site with the most professional orientation is LinkedIn. Business networking is common…

Building Your Brand: The Importance of Naming and Logo Design Choosing a name for your business is a significant decision that can impact its success. Similarly, designing a professional logo is crucial for making a positive first impression and attracting potential customers. The Power of a Strong Logo A well-designed…