Notes from the field

Lest the title mislead anyone, in actual point of fact, Trifecta indeed does offer video editing services to individuals, as well; however, for the purposes of this blog post, let us consider businesses and how they may benefit from video editing services. Throughout Lexington and Central Kentucky, both small and…

It’s only natural that some businesses have relied on cookie cutter templates for their websites in the past. They’re easy, already built and sometimes even free of charge. For businesses with a desire for an online presence but no budget for a website, a template can be a means to…

Want to add more value to time spent on your Twitter account? Start tweeting more photos because Twitter will launch its user gallery feature this coming Monday. What that means is that your Twitter account will show the last 100 photos you have tweeted, assuming the tweets came from a…

Local First Lexington is as much about maintaining and expanding Lexington’s economy as it is about supporting its local businesses. In truth, the two are inseparable. That’s why so many of Lexington’s independent businesses have banded together to promote local activities, initiatives and offerings of all varieties. As Local First…

Here’s a hint right off the bat-they love it. While not surprising, perhaps some of the scientific data recently gathered and nicely formatted by Onlineeducation.net reveals a more extreme occupation with technology than some of us realized. While neither inherently good nor bad, this high usage of technology will shape…

Create Your Own Foursquare Business Page Since its inception in 2009, Foursquare has been a popular platform for businesses to connect with customers in a location-based context. Previously, creating a Foursquare business page was limited to larger businesses with substantial budgets. However, Foursquare has recently opened up this feature to…

The Importance of Print Design For those of you who missed our April newsletter, here is a post about the importance of print design and a reminder that Trifecta can handle all of your print needs. In fact, most of our clients are surprised to learn that our design experience…

The American Customer Satisfaction Index and analytics firm ForeSee Results released its 2011 E-Business report this week, finding Google leading other search engines in customer satisfaction. Bing was rated second, narrowing the gap between itself and top rival Google. How does Google stay on top? First, it has always concentrated…

LinkedIn is the leading social networking site dedicated to business relationships. After nearly a decade of existence, LinkedIn has built a user base of more than 100 million worldwide. Each user has the ability to make connections with friends, acquaintances, and business associates, and, consequently, obtain business and networking opportunities.…

You’re doing the right thing. You have your business presence loaded up in Facebook and Twitter. You have a solid customer base and some people ready to read your statuses and tweets. Now what the heck should you post? A recent Mashable article touts the benefits of progressive group deals,…

With over half a billion registrants worldwide, Facebook would appear to have a solid grip on the social media environment. What could threaten the grip of a company that large? Well, perhaps a larger company could, like Google, which recently bumped past a billion unique monthly users. Google’s recent launch…

Even for willing companies, sometimes it is difficult to decide what type of content works best for the business model. Since content takes time and money to develop, having a plan makes sense, especially given the tricky nature of measuring the success of a content campaign. Did your sales go…