Notes from the field

By now, chances are that if you own a small business, you also have gathered an email list of customers and clients. What was once new technology has become mundane and obligatory in some respects. That is not to say, though, that email marketing has lost its effectiveness with the…

Wikipedia defines web hosting as "a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web." And anyone (or any business) interested in having a website seen by the outside world is going to require web hosting of some…

Evolution of Drupal: A Decade of Open Source Innovation Drupal: A Decade of Open Source Excellence Drupal, the open-source content management system (CMS), has been a pivotal player in the digital landscape for over a decade. Since its inception, Drupal has continuously evolved, offering innovative solutions for websites, web applications,…

Insights from Trifecta’s Lead Designer, Kevin O’Dea: Web Design, Inspiration, and Matte Screens This week, we took a moment to catch up with Trifecta’s lead designer, Kevin O’Dea. What do you think is the best thing a client can do when planning a new website? Come armed with lots of…

Despite the fact that we all work in an increasingly digital medium, millions of business cards are printed each year in the United States. Why? It’s simple. People still deal with one another face-to-face, and business cards are an ideal way to make a high-impact first visual impression. Moreover, they…

This week I am attending "Social Media: The Complete Package," conducted by Talent Revolution at the Campbell House in Lexington. This conference is geared at maximizing your brand and engagement through social media. During our first session, I compiled a list of useful Twitter/social media resources that I think are…

For some business owners, search engine optimization is a somewhat clandestine aspect of their business plan. They don’t understand it, and they really don’t have time learn about it. While they may acknowledge they need it for their websites, they may not know exactly what that even means (much less…

QR Code? What’s that? A QR Code is a relatively new type of barcode. QR stands for quick response, and it was first used in Japan, where it has been popular for years now. Decoding the Mystery: What Exactly is a QR Code? A QR Code, short for Quick Response…

Yellow pages have delivered a significant number of customers to small businesses over the years. As a result, ad placement in yellow page books has been a longstanding priority for many industries. Even today, some industries (like ones that involve fixing broken technology) benefit greatly from listing in the yellow…

Transition of Legal Ad Dollars: Yellow Pages to Internet – A Wake-up Call for Businesses A good read from the folks at LawWebMarketing.com regarding the transition of legal ad dollars from yellow pages to internet. People generally don’t use Google to take them to yellow page search sites. In fact,…

Graphic Design for Print: Extending Your Brand Snazzy Websites and Beyond Your website is sleek, modern, and perfectly represents your brand. But what about your printed materials? Don’t overlook the power of consistent graphic design across all platforms. Consistency is Key Imagine handing out a business card that looks completely…

When I received a yellow page phone book a few months ago, it was packaged in a plastic sack touting the company’s search engine. That makes two points pretty clear. 1.) Yellow page companies are as aware as everyone else that their clunky books are going the way of the…