Notes from the field

Not too long ago, banner ads were the Internet’s marketing method du jour. Web pages were designed with the thought that banners of various sizes would need to be accommodated, and eventually banner sizes became somewhat standardized throughout the industry. Even to this day, banner ads litter the Internet in…

Simplicity is wonderful. Businesses that can find their niche and do it better than anyone else usually succeed. Provide a valuable service and customers usually respond, assuming the customers know about it. That said, in the highly competitive and rapidly evolving tech service world, resting on one’s laurels is a…

Though it’s still too early to gauge Siri’s full impact, the short answer is that it certainly will impact SEO. A quick glance at the hipsters and their new iPhones will demonstrate to anyone with eyes that Siri is at worst a widely used novelty and at best the new…

Pay per click is a term used to describe the form of Internet advertising characterized by ads (typically banner ads) placed on third-party websites with the goal of inducing the website user to click through to another website or web experience. The details can be simple or complex, with models…

How important is SEO for your website? Consider this: a recent Nielsen poll found that 62% of Internet searchers click on a page-one result. That’s nearly two out of every three of your business’s potential website users. And before you assume that the remaining 38% are clicking on the second…

While in the past, it was common protocol to hire a print designer to handle items such as business cards, logos, letterhead, and other printed materials, these tasks now fall to qualified web designers, as well. That is to say, web development and web development teams now encompass more than…

Sure, you already have a business, and you thought long and hard about your brand name before finally selecting one. It stands out against the names of your competitors. It’s zippy, yet self-explanatory. And it even looks good in layout and on paper. Nice work. But is your branding work…

Apple Unveils iPhone 4S: A Blend of Power and Innovation On October 14, 2011, Apple made waves in the tech world with the announcement of its latest iPhone model, the iPhone 4S. While some may have anticipated the release of the highly speculated iPhone 5, Apple’s unveiling of the iPhone…

Ensuring Your Website Gets Heard: The Importance of SEO If a website fell in the woods, would it make a sound? Probably not. In fact, websites are built all the time and released onto the Internet without any thought given to how their audiences will find them. The administrators of…

The Power of Billboard Advertising: Designing for Impact Billboard ads have a unique advantage: they’re impossible to ignore. These giant displays along highways and busy streets capture the attention of countless consumers daily, offering advertisers a platform for high-impact messaging. Maximizing Visibility and Recall Whether it’s a daily commuter seeing…

It would be wrong to assume that IT consultants are automatically proficient in the realm of online marketing consulting. In reality, some who engage in IT consulting are really specialists in code writing and have no raining or experience with marketing or advertising. Business owners seeking a competitive edge in…

Lest the title mislead anyone, in actual point of fact, Trifecta indeed does offer video editing services to individuals, as well; however, for the purposes of this blog post, let us consider businesses and how they may benefit from video editing services. Throughout Lexington and Central Kentucky, both small and…