Notes from the field

Place Workshop is a landscape architecture firm that opened its doors in beautiful downtown Cincinnati, Ohio in 2012. Place hired Trifecta! to develop its visual collateral – from its logo to its website, and everything in between. Trifecta! created an identity that reflected the firm’s forward-thinking approach to landscape architecture…

Boost Your Brand with Company Merchandise One great reason to add company merch to your product offerings is the potential for generating a supplemental revenue stream. Depending on how well your business is positioned in the community, people are happy and proud to declare their support for your business by…

Among the myriad of decisions facing a small business owner is whether or not to spend money on video production services. While larger businesses readily absorb these costs as part of basic marketing, startups and small businesses may not even pursue video services, assuming the price is prohibitive. Well, in…

Social media optimization (SMO) is the process of using social media to drive users to a website. It has two primary benefits in that it drives traffic through interactions on social media and also helps strengthen search engine rankings, thus driving even more traffic. Establishing your presence on Facebook, Twitter,…

This is not an age-old question. Quite the contrary, this is a modern question brought about by changes in technology and marketing strategies. The fact is, if your website (or business website) fails to make it into Google’s top search results for appropriate searches, all of the content creation and…

What you say is what you are. It’s not always easy to talk about yourself. But what you say on your website or other marketing mediums can make or break your connection with your audience. Words that sell Creating copy for your website isn’t just about informing your audience. It’s…

Tracking tech news for the new year… Which browser are you using? While IE and Firefox haven’t exactly gone away, Chrome had by far the most gains in market share for 2011. If the trend continues, IE and Chrome may eventually be more like 40%-40% (rather than the 40%-27% that…

Trifecta! Proudly Supports The Lexington Philharmonic: A Look Back at the Bold 2012-2013 Season The Lexington Philharmonic’s 2012-2013 Season We Are Music. We Are LexPhil. called for some bold strokes and punches of color. Trifecta! is a proud supporter of The Lexington Philharmonic. Over the past many years, we have…

We designed some small items in 2011. Stickers, business cards, and brochures were among the handheld items we produced during this calendar year. Though small in size, these projects are always fun because they carry just as much impact as larger designs when completed correctly. It may be a challenge…

Crafting Your Unique Business Card Business card templates are a dime a dozen, but do they really capture the essence of your brand? Your business card is more than just a piece of paper with your contact information—it’s a representation of your brand, your professionalism, and your attention to detail.…

When is the last time you really went for it? When you saw a service left unperformed and you had the passion and motivation to take up the gauntlet and perform it. Opportunities like that are like great ideas-they do not come around everyday, so it is important to recognize…

Increasing Sales and Starting Up Your Company for Success December is off and running, and if you own a retail business (or one that benefits from holiday shopping in some way) hopefully your business is up and experiencing a sales boost to close out the calendar year. If you are…