Notes from the field

AT&T closed a deal on Monday that will get the telecom giant out of the rapidly dying yellow page business. A private equity firm by the name of Cerberus Capital Management bought AT&T’s stake for less than $1 billion dollars and will ride out the Yellow Page for whatever it…

Embracing the Summer Season: A Shift in Marketing Strategies As the weather warms up and people start spending more time outdoors, it’s essential to adjust your marketing strategies to align with the seasonal change. This shift presents a unique opportunity to engage with your audience in new and creative ways.…

Sure, this concept is nothing new. As long as the Internet has been in existence, the main goal of search engines has been to deliver the most relevant sites at the top of search results. Users will only utilize a search engine when confident that the results match the search…

Professional Video Editing & Post-Production Post-Production, Authoring, Packaging… Professional Video Editing & Post-Production Video Post-Production is where we ensure that the video footage and creative concepts converge in just the right manner. Client loyalty and trust indicate that we deliver results. Within our video production company, our highly skilled editors…

Well, it’s March again, people. And here in Lexington, KY, there are a couple of hours here and there when we set aside our web hosting, web designing, and other web development responsibilities long enough to watch our Kentucky Wildcats play some basketball in the NCAA tournament. And one can’t…

Most people pay little attention to web hosting. In fact, if you’re a busy business owner, web hosting is pretty far down the line of concerns you want to have. That’s why it’s imperative to make the right decision on hosting before you check it off your list. And while…

Tweeting with Purpose: A Strategic Approach to Twitter for Your Business Congratulations! You launched your business and have it off the ground and flying high. As part of your social media marketing strategy, you set up a Twitter account and have done a good job attracting some followers. So you’re…

Unlocking the Power of LinkedIn for Your Business Leveraging LinkedIn for Hiring LinkedIn has become a powerhouse for professional networking, boasting over 150 million members. One of its key business uses is for hiring. Not only can companies list jobs and market them to a highly educated audience, but they…

On February 25th, Trifecta picked up an ADDY award for the second year in a row. The iPhone app was developed for the Child Care Council’s "Kids Matter" program. The app features resources for parents, which includes a searchable database of child care providers in the state of Kentucky. Trifecta…

A recent Mashable article pointed out (via Bloomberg) the fact that certain large retailers have closed down their Facebook stores recently. With the social media giant cranking at new high volumes everyday, this move is thought provoking, to say the least. If it isn’t driving revenue for J.C. Penney or…

If you own a business (large or small) and you rely on computing to some degree in order to run your business effectively, the news of Microsoft releasing a new operating system probably should command your attention. First of all, anyone who has been slow to upgrade past XP or…

On the web, content is king. And one of the most important decisions before proceeding with your website construction is deciding how to manage future content. For most, a reliable CMS (content management system) is the easiest and most efficient way to go. Once built and plugged into the CMS…