Notes from the field

Technology hasn’t passed you by. In fact, we need you now, just as much as ever. For one, even though we realize we can find almost anything on the Internet, we also realize that we prefer to find it locally whenever possible. Without the hassle of paying for shipping and…

The people have come! Now what are they up to? We can provide tracking solutions that will offer insight into what your audience is doing when they reach your website. This information can be crucial in determining how you market your products or services, and provide the key to conversion.…

Staying Ahead: Using Competition Analysis to Inform Your SEO Strategy Sometimes when companies consider their SEO strategies, they do a great job at looking inward and figuring out where they have strengths and weaknesses, but they don’t take the extra step and check up on their competition. As with any…

Need Traffic? Hire a Marketer: Navigating the Online Marketing Maze Introduction When it comes to marketing your business online, it can be a daunting task to determine how to allocate your time and money. What works? What doesn’t work? Often, the focus is on the sheer number of visitors a…

Presidential election years are special. While it’s true that each chance to vote (whether it’s in a primary or general election) is a privilege worthy of respect, an exciting national election always stirs the political air more than any other election. And any time something demands attention from the masses…

Revolutionizing Endurance Racing: The Kentucky Dirty’s Playful Kentucky-Bred Identity The Kentucky Dirty aims to put a distinctly local spin on the ever-growing popularity of down-and-dirty endurance racing. The Dirty hired Trifecta! to design and build its website, and as a result, establish the race’s playful, Kentucky-bred identity. Instead of the…

Let’s back up to the beginning with this one so that we don’t assume anything we shouldn’t assume. Start with a simple question: What is web hosting service? In its most basic form, it is what allows your website to be accessed via the Internet. Without hosting, your website is…

The fundamental building blocks for small business development are always found in its primary goals. If a business builds upon reasonable, achievable, and strategic goals, success usually follows in the form of revenue and the opportunity for future growth and increased security. If goals are unreasonable, unrealistic, or frivolous (or…

PPC Campaigns with Trifecta: Visibility In the fast-paced world of digital marketing, instant results can often seem elusive. However, with the right strategy, pay-per-click (PPC) advertising can offer a valuable solution for businesses looking to quickly establish their brand and increase visibility online. At Trifecta, we understand the importance of…

You know, we have talked much recently about how excited we are at Trifecta about Lexington’s recent local business boom. We’re seeing them in sectors that are delightfully entertaining, like food carts, slow food, breweries, coffee roasters, etc. And as we’ve seen so many new businesses locate in downtown areas,…

With the recent unveiling of Apple’s new iPhone 5, smartphone connoisseurs have received their first look at iOS 6. How far we’ve come in just a few years of mobile web. Given the growth in this area and the obvious trend toward the future, business owners should not delay on…

Movies are fun. They’re nice, temporary escapes from reality that help us recharge our batteries, and the really good ones leave us with ideas to ponder and conversation pieces to share amongst friends. It’s hard to vote against movies. That said, the recent news that Lexington is considering proposals from…