Notes from the field

Honestly, many businesses are run by the seat of the owner’s pants. Each day is a new crisis to be averted, and each task must be juggled several times before it is properly addressed. If your business resembles this scenario, it’s time to stop and reevaluate your daily habits and…

Record store. CD store. Music store. Call it what you will, but please do take time to contemplate the fact that Lexington still has an independent retail space dedicated to local, national, and international music. And one cool thing about having a local business like CD Central is that periodically…

Enhancing Your Brand Through Print: Graphic Design That Is Fit to Print In today’s digital age, having a strong online presence is crucial for any business. However, it’s equally important to extend your brand to the physical world through printed materials. Whether it’s business cards, brochures, or posters, these printed…

The look of your website is critical, and you want it to be fresh, clean, and intuitive for the user. You don’t need the skill and ability to design it (after all, that’s what web designers do), but you do need to be able to recognize it when you see…

Now that local everything has caught fire in this town (our town-Lexington, KY!) we can hardly keep track of all the various foods and beverages we’d like to make a habit out of sampling. Just a quick note on some for this week. We have two newer ice cream options:…

Ring Ring. There’s an untapped market calling. Are you answering? If you’re reading this on your mobile device, then you already know that we "do" mobile. Let us help you expand your customer base by creating a custom-delivered mobile app to complement more traditional desktop-based websites and applications.

Engaging Your Audience: Tips for Dynamic Social Media Posts First off, don’t be a drag. No one likes boring posts, and they especially don’t want boring posts from businesses. Social media is a fast paced environment, and a lot of people won’t give you multiple chances to impress before they…

Today is the day. For all of you out there who like to procrastinate and for all of you who have your best ideas when under the most pressure, you have until 5pm today to submit your best solution to solving a local problem, one that could have national implications.…

While it may be tempting to design a different website for every viewing environment, it is not always practical or cost-effective. This explains the recent boom in responsive web design, which is a way of building websites so that they are easily viewed and navigated on different platforms and browsers.…

When The Morris Book Shop first arrived on the scene, it was located on Southland Drive, a personal favorite area of Trifecta employees as well as Lexington in general. After all, it’s the home of Good Foods Coop, Donut Days, Winchell’s, Southland Bowling, music row, and many other fine local…

In certain ways, technology has destroyed traditional marketing techniques. Customers now routinely blow through TV commercials, and they certainly aren’t reachable through phone calls or direct mail. (There is a reason the term "junk mail" came into existence.) So how do you run effective marketing in the 21st century? Thankfully,…

What better way to celebrate Independence Day than to celebrate your local independents? By this, we mean celebrating all of the local businesses that not only keep our economy vibrant but also help distinguish our town as both unique and desirable. Did you get your special "Think Local, Drink Local"…