Notes from the field

Does your business make the best impression it can make through visual contact? For example, is your logo striking or compelling? Do you even have a logo? Or possibly you’ve never been quite happy with it, but you didn’t know who could help. Well, here at Trifecta, we have an…

When you start a business, it’s easy to fall into the trap where you begin living your work. That type of constant thought and effort can weigh on a person and eventually ruin motivation, so it’s important to lighten up the work environment from time to time. This is not…

Your business is unique and special. While it may resemble others in types of services and the way transactions occur, the way you establish goals and policies differentiates your business from others in the marketplace. And the honest truth is that these qualities exclusive to your business can go a…

Mastering Content Creation: The Heart of Your Website Content is the lifeblood of your website. Without it, the website is meaningless, and without an intelligently conceived and executed version of it, the website is a failure. And while it may be easy to say that good content is important, it…

Navigating the device spectrum isn’t as easy as it used to be. Back in the day, you knew you had a desktop at home and at the office to provide the backbone for conducting business. For travel, you had a laptop, and that got you through the period away from…

Writing is not like speaking. When we speak, we don’t use commas. We don’t spell. We don’t weigh each word carefully to make sure it says exactly what we want it to. We get by on giving the gist. We fall back on body language and tone of voice. We…

Printing May Be on the Way Out, But Business Opportunities Abound Online This is not meant to be news, but I encounter folks all the time in the small business world who are shocked to learn that printers are on their way out. It may not happen in 100% of…

To App or Not to App? To app or not to app, that is the question facing businesses both large and small in 2013. Certainly, there are many reasons to abstain from the current app war going on in the digital marketplace. For one, app development isn’t cheap. And for…

Navigating the Digital Landscape: Building Your Small Business Online The Internet has a vast array of tools that small business can utilize in helping to build a brand and sell products and services. But with technology changing at breakneck speed and such a huge list of options available on the…

Microsoft’s desire for Bing to be a legitimate competitor to Google’s search engine throne should pay dividends for all end users. As Bing attempts to lead the way into the next era of smart search (Bing is striving to integrate direct social media info and measure intent correctly within search…

Mashable has gone as far as to say this is the beginning of the Post-PC Era. And in many important ways, this is no understatement. If you’re tech-savvy, it comes as no surprise that PC sales are finally declining, in the wake of smartphone and tablet advancements. This evolution is…

Trifecta: Your E-Commerce Payment Solution E-commerce has revolutionized the way businesses sell their products and services. With the click of a button, customers can purchase items from anywhere in the world, making it a powerful tool for businesses looking to expand their reach and increase sales. What is E-Commerce? E-commerce,…