Notes from the field

Processing Credit Cards is a Necessary Aspect of any Business Credit card processing is a critical component of modern commerce, enabling businesses to accept payments both in-person and online. From small local shops to large corporations, the ability to process credit card transactions efficiently and securely is vital to maximizing…

Custom Programming: Tailoring Your Website for Success Some websites fail to deliver the goods. It’s not a pleasant conversation, but it is one that shouldn’t be ignored. Many businesses set out with wonderful intentions only to come up short in the end from either a lack of imagination, poor planning,…

It’s natural. You’re busy running your business, making deadlines, hitting payroll, and putting out fires across the board. Sometimes business owners just have to put their heads down and crank out the twelve-hour days, seven days a week. But what happens when business owners keep their heads down in the…

Building a new website is part of the price of running a successful business in the 21st century. You should budget to create a new one every few years, and if your time is now, consider some of these tips prior to getting started. 1.) Custom Branding-Maybe it’s been a…

First impressions count for a lot, and businesses that pay attention to the way customers will perceive them on first glance are a step ahead of the competition. So what are some of the ways we make a first impression? Well, obviously, many first impressions are visual in nature, whether…

Let Trifecta Manage Your Content Hey, listen, we hear you. The last thing you have time for is updating your website, writing a blog, or trying to connect with customers via Facebook and Twitter. Part of running a small business is wearing lots of hats, and some hats frankly never…

A few weeks ago, we talked about the importance of good photography as it pertains to all things about your business. It really can make the difference between a good impression and a negative one from your customer base. And once a business sets a disappointing tone visually, it can…

Last week, we talked about great design and how important it is to maximize the positive impact your company’s visuals possess. This week, we get into some of the more complicated aspects of modern advertising. First, you should probably scrap the word advertising. People don’t like ads, and ads are…

At worst, you don’t know that it’s there, but you take it in, anyway. At best, you enjoy it. When you drop down into the ranks of annoying or tired and trite, you can be sure your reach is being limited by poor creative, poor execution, or both. So what…

How many of you close your eyes when surfing the Internet? I’m guessing that everyone who can see not only keeps their eyes open while looking at websites, it’s almost always the primary sense being engaged. And while text may serve as the main course, photos typically serve the role…

An image makes its impact immediately. It snags the eye, draws it in, and opens a door onto the world of your business. To fill that world with meaning, however, we turn to language. Language works slowly. It takes time to read the words, and time to write them. But…

All too often, business owners mistakenly divide up tasks amongst outside help that ideally should be performed by the same agency partner. For example, many businesses hire separate companies to create logos, brochures, and additional collateral paper supplies from the company they hire to design their website. No, no, no,…