Notes from the field

Establishing a web presence for your business is really easy; however, establishing a good web presence takes a combination of time, planning, and execution. Take social media for example. It seems really casual in the sense that it’s conversational and most people post off-the-cuff. That said, anything you set up…

Optimizing Web Forms for Better Data Collection The fields within the forms you present to your website users determine what data you collect from them. Make the form too complicated, and no one will take the time to fill it out and you end up with a phenomenon named form…

No one likes to be the bearer of bad news, but it doesn’t do a business owner any favors to gloss over financial realities. Let’s face facts: It’s better to be prepared than to be blindsided. And when it comes to websites, they simply cannot last as long as we’d…

Once you take the steps to get your business active on Facebook and even allot some hours and creative energy to creating posts, you may still have some questions about how to go about it. After all, it’s a total stab in the dark if you don’t have a strategy…

Now there’s an intriguing teaser. How exactly can one make a claim like that? Well, for those who have websites that weren’t built responsively or with smartphones and tablets in mind, you really do have an opportunity to double the number of users you service in the sense that nearly…

Embracing Real-Time Marketing: Connecting with Your Audience in a Digital Age Like it or not (and believe me, you better embrace it either way) your audience is increasingly becoming accustomed to real-time marketing via everything from TV to social media. Not only that, technology is rapidly deploying to sever the…

If you believe in the format and design of Pinterest (and millions of users do, spending more than just a few minutes perusing at a time), then you may want to be on the front end of adopting Milkster. What is it, you ask? Milkster is essentially the shopaholic younger…

For those of us well positioned enough to have a following on social media (places like Facebook, Twitter, LinkedIn, etc.) we have a targeted, friendly audience ready to receive our next message directly and instantly. This is powerful stuff. So it comes as a bit of a surprise at how…

Instagram vs. Vine: A Marketer’s Dilemma The short answer may be yes. While Twitter’s video app Vine only takes a maximum of six seconds of video at a time, Facebook’s Instagram allows for up to 15 seconds of video, which presumably opens up all kinds of doors for marketers. After…

Unleashing Creativity: The Power of Vine In the fast-paced world of social media, capturing attention is key. Vine, a mobile app that allows users to create and share six-second video clips, has emerged as a powerful tool for businesses looking to engage with their audience in a unique and compelling…

This is part two of a series we began last week discussing ways people can avoid making mistakes with regard to planning, implementing, and maintaining a website. Our focus dealt with proper budgeting and making sure that you view websites as an ongoing cost of doing business-one that should provide…

Guess what-people still make a lot of goofs when it comes to website planning and execution. And whether or not you use Trifecta to build your new website, we want to pass along some tips that we believe are helpful as people and businesses begin to think about a website.…