Notes from the field

Unveiling the Power of Drupal: The Open-Source CMS Option When the seeds of Drupal began in the late 1990s, no one (not even its creator) envisioned it as a CMS. In fact, it began as message board software in Europe. The Evolution into a Powerhouse CMS Since becoming an open-source…

Customizable Insights for Business Growth Google Analytics offers a plethora of customization options, allowing businesses to tailor their data collection and analysis to their specific needs. From setting up goals to tracking e-commerce transactions, Google Analytics provides a wealth of tools to help businesses understand their audience and optimize their…

People shout stuff like, "Host us, Cupcakes!" at us all the time. Okay, they don’t really, but clients do opt for hosting packages with us for some very straightforward reasons. First off (and we understand this is always a primary concern), our pricing is very reasonable considering what you get…

Maybe your business doesn’t need to sink a lot of time and money into social media. You may find that to be a surprising statement coming from an online marketing company, but it’s the truth. Not all businesses receive a giant boost from marketing through Facebook, Twitter, and the like.…

The Impact of Technology on Business Marketing Obviously, we spend a lot of time working on the marketing aspects of business and how technology offers affordable benefits if you implement them the right way. Websites are among the most ubiquitous of these tech tools, but the list really runs the…

At this point, most people know about banner ads and Google AdWords, etc. Banner ads ruled the first decade of the Internet boom, and let’s be honest-they’re still around on various popular websites. Banner ads remain because they were standard for so long that many businesses are having a hard…

Or do you sometimes feel like you’re working for the Internet? Honestly, we encounter clients frequently who feel more like the latter than the former. Most of them entered their line of business prior to the initial Internet boom, and not only do they lack experience in sorting out their…

We want you to succeed. Whether you’re a for-profit, non-profit, an artist, or whatever, our end goal is for our work to help you improve what you do. The quickest, most common way for us to help you is through contributing aesthetically pleasing designs. Whether you need a new logo,…

It can be confusing when embarking on a new website project. To help you get started on the right path, we’re passing along ideas for five must-haves in your new site. Now to be clear, we believe each business is unique, and some of these may not apply to 100%…

Video Pre-Production Consultation, Conceptualization, Script Writing… Imaginative Video Pre-Production Expertise Video pre-production lays the foundation for your professional video. Advertising is highly competitive, and our team has the experience it takes to develop a creative campaign that grabs attention and maintains it. Just like with everything else we do, though,…

Maintaining Your Website: Ensuring Lasting Excellence When built well, websites are nearly perfect when launched. The navigation makes sense. The links work. The content is well organized and relevant. But as months turn into years, websites tend to become stale and plagued by navigational oddities. Once in a while, it’s…

In order for you to do this, you first need to know exactly what you want. Do you want your visitors to have a certain type of experience? Do you want them to purchase something online? Do you want to drive them to your social media accounts or to an…