Notes from the field

The Power of Design: Attract, Engage, Impress Design is more than just aesthetics; it’s the gateway to your business’s identity and success. A well-crafted design can attract new customers, retain existing ones, and communicate your brand’s personality and values. On the flip side, poor design can hinder sales and frustrate…

Super Bowl commercials are a thing. In fact, they’ve been a thing for a long time now. And what’s made them even more of a thing is that companies can engage in pre-game hype (just like the teams playing in the game) to boost the anticipation for their Super Bowl…

There has been a fair amount of fuss recently about Google’s activities. Depending on your perspective, Google is either becoming better integrated or morphing into a feared cyber bully. The fact that I even paused before writing this blog demonstrates the power Google is perceived to have. Since Google doesn’t…

The Visual Impact of Your Business: Make Every Impression Count Whether you know it or not, your business makes a visual impression on its current and potential customers. The impression can be positive, negative, or inconsequential, and the latter represents just as much of an opportunity lost as a negative…

The Internet is a jungle when it comes to search result placement. If your business offers a service or good, you can count on two things: Somewhere you have competition for that good or service. It’s going to be a fight to get to the top of the appropriate search…

The Significance of Responsive Web Design In the ever-evolving landscape of web development, the importance of responsive web design cannot be overstated. A responsive website is one that is designed to provide an optimal viewing experience across a wide range of devices, from desktop computers to smartphones and tablets. This…

Celebrating a Successful 2013 and Looking Forward to an Exciting 2014! Happy New Year from your friends at Trifecta! We’ve had an amazing 2013 and can’t wait to get started on an even better year this year. No doubt we’ll be sharing our adventures on this blog (as always), and…

How Websites Are Like Gingerbread Houses Just like gingerbread houses, websites require careful planning, precise execution, and a dash of creativity to be truly magical. Both are built from the ground up, starting with a solid foundation and adding layers of design and functionality to create something delightful. Taking a…

Novel idea, right? But we bring this up occasionally for a variety of reasons. It’s really important (every once in a while) to take a step back and attempt to view your own website through the eyes of the average user. If you’re planning a new website, check out your…

Web traffic is important for different reasons, depending on the business type. While some companies rely on web traffic for online sales, others are simply providing informational services to their potential and existing customers. Either way, it’s still important to know who is coming to the website and attempt to…

Reflecting on Gratitude: A Thanksgiving Message Building a business from the ground up is no small feat, and for us, being thankful comes naturally. As we look back on our journey, we are filled with gratitude for the support and acceptance we’ve received from the Lexington business community. Embracing Growth…

In order to build a new website, certain elements must be in place or else the end result may end up lacking in one area or another. A comprehensive list can be daunting, so in order to help the masses, we have distilled the list to five. Oh, and we’re…