Notes from the field

Sometimes it’s nice to step back for a moment and simply thank the good people around you who help make life enjoyable. For us, we certainly tip our caps to our clients and colleagues. Getting up and going to work each day is such a smashing bit of fun that…

No matter how large your company or business is, maintaining an in-house design and web staff can be prohibitively expensive. In most cases, it just isn’t possible, practical, or advisable from any business standpoint. Don’t let this limit the scale or scope of your design concepts, though. Instead, use Trifecta…

The Power of a Name: Choosing a Business or Product Name What’s in a name? In business, quite a lot, actually. Whether you’re selling a product, a service, or both, you want a name attached to it that makes new customers want to buy it, current customers want to keep…

When you make the responsible business decision to embrace mobile browsing technology and deliver a responsive web design to your users, you’re making sure that your website travels well. Users aren’t tethered to their desktops anymore, and they’re not necessarily viewing your site at the same screen size all the…

Navigating Growth: Challenges and Strategies for Small Business Success So you have your business up off the ground and you’re starting to grow and expand. Congratulations! Lexington is a great place to start a business, and we’re glad you’re out there scrapping with the likes of us. But here’s the…

Custom Programming for Your Unique Business Needs Your business is one-of-a-kind, with unique challenges and requirements. Off-the-shelf solutions can only take you so far. When you need a tailored approach to address your specific needs, custom programming is the answer. Partnering for Smart Solutions At Trifecta, we’re more than just…

Elevate Your Brand with Coordinated Design While our expertise at Trifecta has expanded to include cutting-edge website design, our roots lie in the world of print and graphic design right here in Lexington, KY. We understand the impact that well-crafted print materials can have on your brand’s identity and perception.…

Enhance Your Brand’s Identity with Trifecta Branding is a complex undertaking, requiring a coordinated effort between those who create a business image and those who execute it in the public. Smart business owners choose their medium wisely and maximize their bang for the ol’ buck by enhancing their positive identifications…

Branding is a complex undertaking, requiring a coordinated effort between those who create a business image and those who execute it in the public. Smart business owners choose their medium wisely and maximize their bang for the ol’ buck by enhancing their positive identifications with both customers and (if applicable)…

Expanding Your Business Horizons: Leveraging Secondary Markets on Your Website In our previous blog we alluded to the possibilities websites contain regarding secondary markets for your business. While you may not want to dedicate major areas of your website to side projects, you certainly can build secondary areas to house…

Building a Successful Website: Prioritizing Branding, Content, and Market Capture Prior to commencing with a website build, it’s important to determine priorities based on possibilities. In other words, knowing the potential of a website is the first step in achieving all it can be. Obviously, a website needs to continue…

Trifecta Hosting: Reliable, Local, and Hassle-Free Web Hosting for Your Business Web hosting can be obtained in a variety of different ways. If you get a cheap, faceless plan from a national brand, you may be in for some unpleasant disappointments. Ultimately, what you pay for is what you tend…