Notes from the field

Nurturing Your Social Media Presence: Tips for Authentic Engagement Social media is the darndest thing. You have to keep it real and wade through the cynicism of your audience in order to get a message across … and hopefully do so in a personal and meaningful way. For advanced students…

Everyone needs an edge in business. When you find yours, use it to your advantage in as many ways as possible. For example, some businesses really excel when it comes to customer service. If this is you, make sure that comes through in your website content and social media posts.…

## Your web presence can be anything from accidental to precisely calculated-it all depends on what you plan, how you execute, and how many resources you have to devote to it. Most businesses know that they need a website, and that is often the first step in taking control of…

Far too many business owners make the mistake of underestimating how much their design choices impact the success of their business, everything from the common perception of the business to the excitement level of potential new customers. Like it or not, people judge you by your visuals, whether it’s a…

Driving Traffic: Maximizing Your Website’s Potential We often discuss how clients can maximize the effectiveness of their websites. Some tips involve preparation prior to designing the site, while other tips emphasize ways to make good use of an existing site. Today, let’s talk about driving traffic to your site. Why…

You have a lot of options when it comes to building a website. If so inclined, you can build it yourself. Otherwise, you can involve a designer, whether it’s a professional design firm or your niece or nephew who likes to dabble with website design. The point is that you…

Engaging Your Audience: The Power of Involvement High-level marketing can take many forms. One of the most intriguing to pursue is that which effectively involves the brand audience in support of the brand itself. In order to pull this off, you need a passionate base and a fun platform to…

Embracing Innovation: A Path to Future Success In the ever-evolving landscape of business, the ability to innovate is not just a competitive advantage; it’s a necessity for long-term growth and relevance. Whether you’re delivering goods or services, taking a moment to reassess and innovate can propel your business to new…

Upgrade Your Business Look with Trifecta! Before you launch into a new look for your business, it’s best to make a plan and go about it in an organized fashion. Not only that, you want to coordinate your design areas across all segments of your business. For example, if it’s…

A Toast to the Alltech Craft Brews and Food Fest The recent Alltech Craft Brews and Food Fest held at Heritage Hall in downtown Lexington was a testament to the vibrant craft beer scene that has taken the country by storm. Despite some skepticism from the overly-cool crowd, the festival…

ENJOYING OUR NEW HOME ON JEFFERSON STREET Last fall, Trifecta quietly moved into our new office at 149 Jefferson Street in downtown Lexington. We didn’t make a big fuss about it; instead, we focused on settling in and getting to work for our clients. But now that spring has arrived,…

Designing Websites in Lexington: A Fusion of Past and Present Every morning in Lexington, the rumble of CentrePoint’s construction echoes through the city. It’s a reminder of both progress and history, a blend of old and new that defines our vibrant city. The Contradictions of CentrePoint CentrePoint, originally slated for…