Notes from the field

It’s that time of year again, time to make your marketing plan for 2015 and make sure it’s ready to roll come January 1st. If this task sounds daunting to you, consider allowing Trifecta to figure it out for you. No matter what your company does, if you advertise or…

Not every client that contacts Trifecta needs a total brand makeover. Sometimes, the client simply needs a new website, one that updates their look and keeps them current with the latest technology, style, browsers, and operating systems. And while some design firms struggle with integrating existing collateral into new and…

Maximizing Client Value: The Importance of Exploring Service Offerings Value each client. If you have multiple service offerings, make sure you explore all the different ways you can help each client. After all, it costs money to obtain a new client, so it’s worth making sure that you make the…

Considering Responsive Design for Your Website Is your current website feeling a bit dated? Are you wondering if it’s possible to make it responsive? The short answer is yes, but the real question is whether it’s worth the effort and investment. The Benefits of Responsive Design Responsive websites adapt to…

Keep your website close to home by utilizing Trifecta for website hosting in Lexington, KY. Bigger is not always better, especially when it comes to customer service and resources truly allotted to your website. We’re reliable, responsive when trouble pops up, and take the extra steps by making daily backups…

Building Success: Delivering on Your Promises There are no shortcuts to the top. While there are certainly differences in ways business owners market themselves and attempt to take market share, in the end, a business has to deliver the goods and services it promises, or it will ultimately fail. It’s…

It’s a fact lost on no one when the students return in Lexington. While certainly not all of the 30,000 students vacate the town during summer, it certainly makes a difference when fall arrives and everyone is back in the swing of school again. Traffic picks up. Campus starts to…

A website is a website is a website, right? Well, not really. It’s a common misconception amongst website owners. They believe that everyone is seeing what they’re seeing, without regard to browser, browser version, device, etc. And while everyone would agree that it’s important for a website to work and…

Staying Ahead: The Importance of Monitoring Competition in Marketing Part of maintaining effective marketing strategy is keeping your eye on the competition. Don’t be afraid to incorporate good ideas from others in your industry because that’s often just what it takes to keep up with the latest trends, some of…

Even if your business is relatively small, your website can get pretty complicated awfully fast unless you manage it properly. One way to do yourself a favor is to choose the right platform for your website before you build it. Here in our office, we frequently use Drupal because of…

We often write about ways to enter the website design process in a manner that will benefit you the most. Another handy tip is to enter the process with a creative brief. A creative brief is a tool used by both parties in the website design process to maximize efficiency,…

With technological endeavors, it’s easy to get so caught up in the bells and whistles that you forget about the fundamentals. We see that a lot in website development. It’s easy to imagine, however, just how wrong the entire project can go when the very basic elements aren’t well executed.…