Notes from the field

The 90s Music Revolution: The Rise of CDs and the Fall of Cassette Tapes and Vinyl Records If you were alive and kicking when the 90s came along, then you probably remember CDs taking over and supplanting cassette tapes and vinyl records to the point where (from a financial standpoint)…

Good design doesn’t happen easily. It may seem like the less-is-more approach is an easy path, but it requires a lot of discipline to maintain the path throughout the design process. Take website design as an example. When plans are first made, It’s usually relatively simple to get everyone to…

There are times when bigger is better, but there may be just as many times when smaller wins the day. When it comes to business, "bigger" often means overhead and employees to manage the overhead. For clients, it can mean paying more for the same service. On the other hand,…

A new calendar year brings with it new personal resolutions and provides a time for reflection. This should be true for business owners, as well. Take stock in what has occurred in 2014 and identify areas for improvement in the coming year. Plus, don’t forget to feel good about the…

Adapting to Changing User Habits: How Are Users Accessing Your Website? In today’s digital age, it’s crucial for businesses to adapt to the changing habits of their users. With the proliferation of smartphones and tablets, more and more people are accessing websites on mobile devices. This shift in user behavior…

Taking Control of Your Web Design Vision Don’t be intimidated by web design companies. While it’s true that you hire a firm for their taste, experience, and dependability, that doesn’t mean that you must hand over your vision and settle for the website they want to give you (as opposed…

Are you in retail or operating another business model that lends itself to the sale of products or merchandise? Even if merch could simply account for an additional revenue stream to your main line, wouldn’t it be worth it to set it up? By launching an online store, you have…

With Thanks giving arriving tomorrow, thoughts turn to turkeys of all varieties. Yes, that’s right. Some business owners are turkeys, too. Don’t be a turkey. Don’t be bland. Don’t let your message roll off into the land of tired cliches and trite phrases. Spend time on your message and remember…

It always pays to keep an eye on the competition. And if you watch with a critical eye, you can often figure out a lot about your own business and prevent problems before they arise. For example, some competition may not be performing as well as you are. Does this…

Flashiness is tempting. The toys with the big bells and whistles sure attract a lot of attention, and no one is immune to the lure of their big-bang charm. But let’s face facts: simplicity shines in the long run. Think about design. Lots of fads come and go. New innovations…

Comedy Mania 2014: A Night of Laughter and Giving Back Our friends over at The Calipari Foundation have a big event coming up on November 20, 2014 in support of foundation causes, like supporting clean water initiatives and literacy programs, as well as providing shoes for children and families across…

How Halloween is Like Business: Embracing the Scary Side In the world of business, there are plenty of things that can send shivers down your spine. From financial risks to the fear of losing customers, the challenges can be daunting. But much like Halloween, business also offers opportunities for excitement…