Good design doesn’t happen by accident
It comes from clear thinking, intentional execution, and a willingness to challenge what isn’t working. This is where we share what we’re learning — across branding, websites, and digital marketing — grounded in real projects and real results.
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Breakfast of Champions
Exploring the Breakfast Universe Breakfast, the first meal of the day, is often touted as the most important one. It sets the tone for your day, providing the energy and nutrients needed to kickstart your morning. But what makes a breakfast truly champion-worthy? The Traditionalists Some swear by the classics,…
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Sammy Davis, Jr. Was an Awesome Musician
Chances are you haven’t watched an old clip of Sammy Davis, Jr. playing drums and vibes lately. So our Little Johnny Jewel of a gift to you today is this video we dug up on YouTube recently: <iframe width="100%" height="460" src="https://www.youtube.com/embed/USxvJFfKXrE?rel=0&showinfo=0" frameborder="0" allowfullscreen></iframe> <p> </p> It really doesn’t require commentary –…
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The Sport of Good Design and How to Gain a Competitive Edge
We care about design. Even those who may say they don’t care about design care about design. Just try messing with the UK uniforms or the Wildcat costume’s face and see how many people who maintain that they "don’t care about design" suddenly care a lot about design. Although they…
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Where Basketball and Beautiful Design Intersect
There are different ways to watch college basketball tournament games. Believe it or not, some people watch it for the pageantry-the bands, the fan sections, and the human-interest side of it. Others watch it because they’re hardcore basketball fans who enjoy watching players execute plays while the other team defends.…
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March Madness: Remember Paper Brackets?
Stay Ahead of the Game with Trifecta! You don’t, do you? Or maybe you do, but it’s like a distant memory, right? These days, everyone fills out and submits their brackets online. It’s easier, saves time and money at the photocopying machine, and represents a vastly more efficient manner of…
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It’s March Madness Time Again
March Madness for Business: Improving Your Game Plan First of all, we want to wish the best of luck to Coach Cal and the Big Blue as they embark upon tournament time. Perhaps nothing brings together more people across the state than UK tournament games in March, and we count…
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Lexington Web Hosting with Backup
Trifecta: Your Trusted Partner for Web Hosting in Lexington and Central Kentucky We don’t just create websites for our clients. We also provide winning hosting for them, as well. Some firms just specialize in design, and there is nothing wrong with that. But as a company dedicated to creating long-term…
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Maximizing Visibility for Your Website
Enhance the Potential of Your Website Using SEO Creating a fabulous new website is just half the battle. While it’s great that you have a resource for clients and customers, it won’t do them much good if they don’t know about it. And new users won’t know about the wonderful…
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Do-It-Yourself Ain’t For Everybody
#Why Choose Professional Web Design Over Free Website Builders. I see ads for free websites all the time. Build it all yourself. (And then pay a company for the template, hosting, or both-they don’t usually talk a lot about that, I’ve noticed.) I can see the benefit to the web…
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Why We Want You
This is not going to be easy, but we need another designer on the team. When you have great chemistry in an office, it’s always a bit tricky to imagine what the next piece needs to be. What will the person be like? What effect will that person have on…
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Musings in an Apple Store
Learning from Apple: A Lesson in Content Looping Sitting around the Apple store, you definitely get an appreciation for how the company executes its branding. Chrome everywhere. No rough edges. Minimalism where possible. And high-tech products oozing from its pores. None of this is news. Recently, however, as I was…
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The Joys of Logo Design
One of the things we enjoy most is logo design. Several reasons account for this, but perhaps the first of these is that it is the basis of company branding. Think about it-your business has a lot of collateral, from billboards to business cards, but what do they all have…
