Good design doesn’t happen by accident
It comes from clear thinking, intentional execution, and a willingness to challenge what isn’t working. This is where we share what we’re learning — across branding, websites, and digital marketing — grounded in real projects and real results.
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Spending the 4th of July on the Beach
The last time I missed the 4th of July in Lexington, I was privileged to enjoy a Brooklyn rooftop view of the Millennium edition (2000) fireworks in New York City. I recall there being three fairly synchronized displays from my excellent vantage point, a left one, a right one, and…
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Defining Taste and Style
Understanding Taste and Style in Design In the realm of design, taste and style play pivotal roles in shaping the final product. Taste, defined as "critical judgment, discernment, or appreciation," and style, as "a particular form or design of something," are subjective yet integral aspects of the design process. Subjectivity…
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Summer Again
How do you feel about summer vacation? Some people feel it’s unnecessary, while others feel it’s essential. Particularly folks with kids will have a strong opinion. Maybe year-round school is a good idea or maybe the kids don’t get enough of a break. Everyone has a theory, it seems. With…
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Murals: The Talk of the Town
The Complexities of Public Art: A Mural Controversy Like most people, we try to stay out of the hoo-ha. When some workers whacked a mural last week, it caused quite a stir amongst the mural set, both in Lexington and out of it. Essentially, someone’s work of art was destroyed,…
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Cool, Cool Water
Embracing the Summer Vibes: Waterfront Escapes in Kentucky As the summer sun shines bright, many of us are drawn to the allure of cool, refreshing waters. While Lexington may not be nestled by the ocean, Kentucky offers its own array of picturesque lakes and rivers, perfect for a day of…
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How To Use Instagram For Business
Introduction to Instagram for Business Instagram has become a powerful platform for businesses to connect with their audience, showcase their products or services, and drive engagement. With over a billion active users, it offers a massive potential reach for businesses of all sizes. However, to effectively leverage Instagram for business,…
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The Real Impact of a Triple Crown Winner
Since American Pharoah’s Preakness win in May, both casual and diehard horse fans alike have been waiting to see if he could also win the Belmont and deliver Thoroughbred horse racing’s first triple crown winner since 1978. A dozen or more horses have had a shot at the Triple Crown…
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Light Box Fun in the Office
Creative Experimentation: Crafting Light Box Art for Inspiration and Amusement Dealing with visuals every day, we’re constantly looking for things that inspire and things that amuse. (Both at the same time is even better.) Recently, we experimented by crafting a piece of light box art. The light box we had…
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The Essence of Street Fair Season
During the warm summer months, Lexington is abuzz with outdoor activity. One of the top draws is always the good ol’ fashioned street fair. Southland Drive ushered in some new bike lanes with a street fair back at the beginning of May. In all honesty, Lexington has been a dangerous…
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The Baseball Card Dilemma
When a mighty fine looking Honus Wagner baseball card sold for a mere $1.32 million late last month, it raised some eyebrows. After all, the same card in worse condition had sold for more than that in the past. (By the way, have you noticed I’m blogging less about website…
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Maybe, Baby
May Means Horses and Hats: The Kentucky Derby The merry, merry month of May is on, people. For us folks here in Kentucky, you can’t talk May without talking horses (and more specifically) the Derby. It’s a day all about fashion (hats!), mixed drinks, and pretending you have some kind…
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Kentucky Derby Week Is Here
Kentucky Derby Fever: Hats, Horses, and Hope for a Trifecta! Get your May on, people. For us folks here in Kentucky, you can’t talk May without talking horses (and more specifically) the Derby. It’s a day all about fashion (hats!), mixed drinks, and pretending you have some kind of birth-righted…
