Good design doesn’t happen by accident
It comes from clear thinking, intentional execution, and a willingness to challenge what isn’t working. This is where we share what we’re learning — across branding, websites, and digital marketing — grounded in real projects and real results.
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Alltech Website Update
Trifecta was tasked with creating Alltech’s Crop Science website. A truly global site, Crop Science supports five different languages and is accessed by Alltech customers and employees throughout the world. For the project, Trifecta delivered UI/UX, web development, custom multilingual programming, and digital marketing to ensure its long-term success.
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Choosing The Order Of Events
Got a new business? Make sure to get the order right on acquiring services. Chances are good (hopefully) that you’ve decided in advance what your business will do and what products and/or services it will provide. Once you have that established, you need to think about what to name the…
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What Is Your Work Break Type?
With Thanksgiving upon us, we are grateful to have some time away from the office where we can recharge our batteries and spend some quality time with our families for a few days. A break like this always illuminates the various ways that different people enjoy using their time off,…
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The Changing Face of Board Games
Something about being a kid, you tend to think that the present is some sort of final realization of the past and that change somehow won’t come rapidly. Take board games as just one example. It’s really easy to conjure up the way old board games looked when we were…
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How We Listen to Music
The Evolution of Music Consumption: From Vinyl to Streaming This has changed over the years. In my lifetime, vinyl records first yielded to the portability and durability of cassette tapes via the boombox and the Walkman. Suddenly, music was on the go, running mainly on the temporary power of AA,…
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Electric Signs of the Times
ELECTRIC SIGNS: A BRIGHT IDEA When it comes to making a statement, our electric sign does the job. Situated proudly on Jefferson Street, its backlit design shines brightly at night, drawing attention and garnering praise from passersby. But our sign isn’t just a beacon of light; it’s a symbol of…
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Picking Up and Moving the Fam: Where & Why
Picking up your belongings and moving to a new home requires a lot out of a person: patience, endurance, judgment, a good attitude … the list goes on and on. We have been in our downtown location for two years now, and it definitely took a while to get set…
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From Popcorn Paradise Back to Jefferson
FROM POPCORN PARADISE BACK TO JEFFERSON: A LEXINGTON ORIGINAL Sometimes, the most unexpected places can hold delightful surprises. Such was the case with Popcorn Paradise, a charming establishment on Versailles Road that caught our attention. What started as a simple curiosity turned into a discovery of the best popcorn varieties…
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Warehouse Block Party
A lot has been happening with the area in and around National Avenue lately. And in honor of the efforts being made to preserve and enhance the Warehouse Block, the inaugural block party celebration is set to take place on Friday, August 21, 2015 from 5pm-9pm. The event will take…
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Basic Advice on Storing Vinyl Records
Preserving Your Vinyl: Basic Advice on Storing Records Vinyl records are more than just a format for music; they’re a tactile and visual experience that many collectors cherish. To ensure your collection stands the test of time, it’s essential to store your records properly when not in use. Embracing Vinyl’s…
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The Casual Admiring of a Mid-Century Modern House
Mid-century modern homes attract a lot of attention these days. Here in Lexington, there aren’t that many of them relative to other designs and era homes. Typically, you´ll see one or two in areas like Glendover, Lansdowne, Stonewall, or other places that were built in the early 1960s or so.…
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What We’re Supposed To Be Doing With Social Media
As a business owner, are you doing what you’re supposed to be doing on social media? Truth be told, it’s difficult for anyone to do it all with a straight face. To some degree, it’s a game being played with search engines, and (while important) it’s also silly. See what…
