Summer is finally here. And with summer comes unique business opportunities. Kids are out of school, and daylight extends well into the evening, which frees up families for additional activities away from home each day.
Here in Lexington, KY, websites are converted into summer cash in various ways. For example, blogs and social media posts can alert customers of special appearances by your business, like at the 4th of July parade or Thursday Night Live. Having representatives attend these events to pass out coupons and other promotional items can provide a nice surge in summer business.
Outdoor charity events are also great ways to get involved in the community and increase your business's visibility in the most positive of ways. Plenty of organizations are sponsoring events like 5K runs and golf scrambles this time of year. As late summer arrives, the Makenna Foundation holds its annual Art of Making Miracles event. The opportunities are virtually limitless, and the more your business participates, the higher your status becomes in the Lexington community. Furthermore, active participation gives you great content vehicles for keeping your website fresh and social media buzzing. All of this works together to give your business a nice little summer boost.