The Importance of SEO in Today's Digital Landscape

According to digital measurement service comScore, Google topped one billion unique users in the month of May, becoming the first company to top that landmark number. With Yahoo's numbers still over a half a billion, that demonstrates just how widespread internet usage has become in the world.

Here in the United States, with the possible exception of companies marketing to those eighty or older, it is safe to assume that your entire customer base is online and surfing the web. While once it was enough to have a website as an auxiliary piece of marketing, the more it becomes a primary marketing tool, the important it becomes to manage how your website reaches potential and existing customers through search engines like Google and Yahoo.

SEO (search engine optimization) is the phrase applied to the overall process of managing and maximizing your website's potential within search results. The groundwork is laid during the planning stages of your website design and carried on right through the launch and beyond. As businesses compete for prime real estate in search results, relevant content and carefully chosen keywords help boost one business past another. A complete SEO package will take care of that and much more, making sure your business is taking full advantage of potential internet-driven revenue.