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Musings in an Apple Store

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Learning from Apple: A Lesson in Content Looping

Sitting around the Apple store, you definitely get an appreciation for how the company executes its branding. Chrome everywhere. No rough edges. Minimalism where possible. And high-tech products oozing from its pores.

None of this is news. Recently, however, as I was standing around waiting for a technician, I had time to reflect on my secondary impressions of the store, so I figured I'd offer up my observations briefly in a blog post.

First, I really like the tips they show on the video board. Given that I waited (shades of the doctor's office?) more than a half hour each of my two times in the store, though, I do wonder why they have such a short loop of material.

I think it's safe to assume that most people aren't in there waiting on repairs that often, so it would seem logical that they could pretty much load up one long loop and change it only as technology forces them to edit it.

Some might argue that everyone has a phone to distract them, but a malfunctioning phone is often the very reason one is waiting at Apple in the first place.

If Apple would stretch out its loop, my waiting time could have been even more productive because I did learn some new tricks. Instead, I caught the same info over an over until I had it memorized. Possibly that's the goal? Possibly ...

So what does this have to do with Trifecta and web design? Well, there are always lessons to be learned. Don't repeat web content unnecessarily, and don't forget to include the content that an audience expects or desires.

Bam. There you have it. A laptop dies ... it's an opportunity for a learning experience.