Building a Strong Brand: The Story of Jenni Holt's Fitness Business

Women's personal trainer Jenni Holt needed an identity for her new business. She wanted a logo that was clean, eye-catching, and would ensure people remember her name.

Trifecta! designed a logo and brand imbued with a sense of sturdiness. The slab sans serif typeface is clean and subtly echoes the dumbbells her clients can be seen hoisting on a daily basis. With a little help from two great initials, Jenni's new identity was complete.