Janie's Summer Sausage is a family-owned company started in 2012. The company's namesake, Janie succumbed to cancer in 2010. As a way to honor her memory, her family began manufacturing her summer sausage recipe. Proceeds from every purchase help fund cancer research. They wanted a brand that reflected this giving spirit.
Trifecta! designed a logo that embodies the memory of Janie - her love of horses and the bluegrass - and punctuates the family's desire to promote cancer awareness. Other marketing materials - from the website to other print collateral - promote not only the brand's higher purpose, but also underscore its delicious product.