How Improvements in Search Engines Will Help Your Business
Microsoft's desire for Bing to be a legitimate competitor to Google's search engine throne should pay dividends for all end users. As Bing attempts to lead the way into the next era of smart search (Bing is striving to integrate direct social media info and measure intent correctly within search words; Google refers to this as "semantic search") both search engines stand to improve from the business rivalry.
What this means for business is an easier path for potential customers to travel the Internet in order to reach your website, which should improve general marketability and conversion through sheer numbers alone. In other words, there should be fewer users who give up in frustration from not being able to find the service they desire from a business that is accessible to them. It may be the online equivalent of replacing an automated customer service phone system with a live, intelligent employee who can respond to the caller's needs in a caring and productive manner.
The task ahead for the search engine giants is a difficult one to be sure. While it may be impressive how far we have come in producing quality search results, fine tuning results for very human details, like accents (especially relevant for voice-recognition devices), slang, cultural differences, environmental differences, etc. is on another level of difficulty entirely. Getting closer to ideal search results, however, is inevitable. The more factors considered and the more data involved in the search engine intelligence, the better the overall results will be.