Google Analytics 4 is an analytics service that enables users to measure event-based data across Internet properties from websites and apps. This is Google's latest measurement tool and provides some big advantages over preceding analytics versions. Google's previous platform (Universal Analytics) will stop processing data on July 1, 2023, so you need to be ready for the change.
Check out some of the powerful features from Google Analytics 4:
GA4 collects both website and app data to help users understand their customers' journey better.
GA4 uses event-based data instead of session-based data for a more relevant report on customer behavior.
GA4 includes privacy controls such as cookie-less measurement and behavioral/conversion modeling.
GA4 has predictive capabilities that offer guidance without getting bogged down in complex models.
GA4 has direct integrations into media platforms that can help drive actions on your website or app.
In short, you get superior data, but you also get more powerful data that is capable of shedding new light on how your website is functioning and where it may need improvement. In addition, you can see what is working between your coordinated Google properties and how they can better work together to achieve your company goals.
For our clients using Google Ads, there are some immediate advantages, as well. Besides enhancing your campaign's optimization score, GA4 allows you to manage your Analytics and Ads accounts easier and with greater impact. GA4 has a built-in audience builder feature that simplifies the ad creation process, while taking advantage of information already collected from previous website and app users. This unlocks a dynamic system of data and controls that allow for precise targeting and customization.
Plus, it creates an environment where re-marketing is easier and more informed by real customer cycle data. With Google's reliable history in both the ad and analytics markets, it just makes sense to use both and join them together so that both your reporting and advertising arms are working together to bring in maximum ROI.
Here at Trifecta, we specialize in keeping our clients on the cutting edge of the latest technology so that their businesses are positioned well against their competition. Technology changes rapidly, and our goal is to keep our clients ahead of the curve so that they can prosper within their industry. Every business situation is different, and that's where our experience offers benefits that few can match.
GA4 is just one of many developments that will affect the Internet in 2023 and beyond. If you want your business to maximize its online opportunities, please contact us to set up a meeting where we can discuss how we can help you.
Note: If you would like to keep your past data from your Universal Analytics account, we recommend that you export your historical reports from Google before the end of 2023.