Building a new website is part of the price of running a successful business in the 21st century. You should budget to create a new one every few years, and if your time is now, consider some of these tips prior to getting started.

1.) Custom Branding-Maybe it's been a while since you considered your logo and all its collateral placements. An unprofessional logo sends the wrong the first impression, and a dated logo can lead to a lag in new customers.

2.) Custom Web Design-Don't stick your rad new logo into a cupcake template your nephew Stevie found for you. Go the full route and hire a web designer with a uniquely clear vision for how your website should look, feel, and function.

3.) Responsive Web Design-Make sure everyone can access a highly functional, user-friendly version of your new website, whether they're coming to you via desktop, laptop, tablet, or smartphone.

4.) SEO-SEO is short for search engine optimization. Your website is one of your best marketing tools, and SEO is the best way to maximize its reach.

5.) Safe Hosting-You wouldn't buy a new car and then skip the insurance while leaving it unlocked with the keys inside of it out in front of your house. The same is true of your web data. Make sure you get appropriate backups, ample bandwidth, easy access to data, and the attentive local service you deserve.

Sure, there are lots of other considerations, and not everyone has the budget for every little bell and whistle imaginable. But if you follow these five simple tips, you'll be well on your way to a successful new website and business brand.