It's not always easy to talk about yourself. But what you say on your website or other marketing mediums can make or break your connection with your audience.
Words that sell
Creating copy for your website isn't just about informing your audience. It's about connecting with it. Industry-specific lingo will seldom connect you with your audience. Instead, a focused call to action is important in convincing a visitor that your product or service is the one for them.
Words that rank
Including relevant search terms in your website's copy will not only boost your website's performance in searches, but will also serve to connect with your audience. Using our analytic tools (not to mention your real-world experience in your industry-you know best, after all), we can indentify which terms are the most relevant for a given industry-which is to say, identify terms that potential customers are using when searching for your product or service-and make sure that they're included in your website's copy. By doing so, we will make giant strides in attracting search engines to your website, thus boosting your ranking, and therefore your traffic.
This balanced approach to content marketing is sure to give you a step up on the competition.