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Choosing The Order Of Events

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Got a new business? Make sure to get the order right on acquiring services. Chances are good (hopefully) that you've decided in advance what your business will do and what products and/or services it will provide.

Once you have that established, you need to think about what to name the business. Now, for some people, it's just a matter of sticking their name in front of the service, and that's that. (Think Critchfield Meats for example.) But for others, they're looking for something with zing that will conjure up a certain feeling amongst potential customers. In cases like that, you may want to reach out to a professional branding firm that can help identify the perfect name for your business or product.

Once the name is in place, you're ready to consider your branding options. At this point, you definitely want to have a professional design company involved. Your logo is the springboard for your whole brand, and its importance should never be discounted.

With a logo in place, you now have the power to begin purchasing all different types of collateral, from business cards to billboards, you can make a consistent statement and presence. You also can begin the digital marketing process, as well, including a website which will require text content in addition to your logo and professional photos.

If this sounds overwhelming, don't fret. That's why we're here at Trifecta. We can organize and facilitate the entire process for you so that you stay on track and achieve excellent results every step of the way. When you have great design and well-executed collateral to back you up, you're well on your way to making the kind of impression on customers that leads to sales, trust, and long-term relationships. Call us today!