Social media optimization (SMO) is the process of using social media to drive users to a website. It has two primary benefits in that it drives traffic through interactions on social media and also helps strengthen search engine rankings, thus driving even more traffic.

Establishing your presence on Facebook, Twitter, LinkedIn, etc. instantly connects you with people who use your website, as well as those who may use your website in the future. This invaluable platform should be used to promote the website, explain what the website encompasses, and establish the general voice behind the website. Commonly, blog posts are utilized as posts via social media-great synergy. As with most things, you get what you put into it. If the public is entertained and pleased to be informed about your website, the likelihood increases that your web traffic will increase, as well.

Do you have photos or videos to share? Take them straight to your community through social media. One of the great aspects of managing your SMO is the ability to communicate in real time. For businesses that want to run an impromptu special or sale, this is ideal. Restaurants may post menu changes daily. Let your creativity push the boundaries and increase your website's value in the process.

Need help managing your SMO? Trifecta can help.