In short, your brand is the way your customers perceive you. And a strong brand helps these customers know what to expect. Familiarity breeds confidence, and in turn, conversions. So, give your brand the attention it deserves.
Your brand isn't just a logo. It's a system that works to define the entire customer experience. Who are you? What makes you different? What unique value do you offer your audience? The logo, your website, your social media experiences, what you say and how you say it, what you do, is all tied to the creation of a good brand.
Discovery & Value Proposition
Our branding process begins with some discovery. Sorry, but we'll probably ask you a lot of questions. We want to better understand who you are and what you are about. We'll examine your mission, your company's history, your corporate culture, your industry and its competitors, your customers, your audience in general, and of course, your vision for the oh-so-bright future.
We'll distill this information into an articulated branding strategy and ...wait for it...value proposition. Meaning: What's the unique benefit you provide? Developing crisp and concise language, we'll seek to define this competitive advantage within your industry, and also define tangible ways the branding can help increase conversion rates (a frigidly clinical term, yeah, but it means more customers, so yay).
Creation & Application
You might expect us to dive right into the fun stuff right off the bat. But without some due diligence (see: paragraphs you just read above!), the creative process becomes more of an exercise of pin the tail on the donkey. The assets born of the creative process become that much more diliberate, powerful, and emotional when we have established your company's unique position in the landscape of your industry. Cool!
And once the brand is fully-realized, we'll kick it into overdrive, and activate the brand across all channels - websites, business collateral, signage, packaging. You name it. Similarly, the messaging, content, and overall strategy yielded by the entire process will serve to even further shape the brand. Consistency. Familiarity. Customers! Piece of cake. Well, sort of, anyway.