Lest the title mislead anyone, in actual point of fact, Trifecta indeed does offer video editing services to individuals, as well; however, for the purposes of this blog post, let us consider businesses and how they may benefit from video editing services. Throughout Lexington and Central Kentucky, both small and large business owners alike share video production needs.
While TV commercials may come to mind immediately, there are many different usages of video for business. Internally, many businesses reap efficiency benefits from producing training videos for current and future employees. This helps establish policies, procedures, as well as the cultural vibe within the company.
For public consumption and viral marketing, YouTube and Vimeo have become invaluable resources. Unlike a television spot, where costs can be enormous and viewers elusive, an internet video can use the same video, distribute to more people and be available at the convenience of the consumer.
Given the variety of video formats, cutting a different edit for each purpose has its advantages-you can tailor each one to a specific purpose. That said, there is no reason your business cannot focus on one solid video piece to be used for both TV and internet, as well as the office DVD player. The key is to hire a video production team with experience and creativity, whether you choose Trifecta (which we recommend, of course) or one of the other reputable video firms in Lexington.