Sometimes a new twist on an old concept is just the thing to spruce up a tired old marketing trick. On the other hand, sometimes a marketing concept stands the test of time and can be used over the course of decades. When it comes to company t-shirts, we're referring to the latter.
For as long as men, women and children have been donning t-shirts, savvy businesses have been printing them as a form of mobile advertisement. Typically, businesses sell the t-shirts to recover basic costs and reap free marketing for as long as the t-shirts are worn. At other times, however, businesses will give away their t-shirts, realizing that for $10 or so, they're equipping a human billboard for advertisement around town.
Before you place your order, though, take a moment to consider that some billboards are better than others. Innovative design can be the difference between a shirt lots of people will want to wear and a shirt that only family members will wear in support of your business. Just like when it comes time to design your logo, business cards, website, etc. employ a professional to create a non-templated t-shirt design for you.
No one wants to wear clip art. Have fun with it and your t-shirt ad campaign will pay you back in increased brand awareness and long-lasting rewards.