Business owners are constantly searching for ways to increase efficiency in their businesses. In our previous blog, we discussed marketing automation and how those solutions can offer benefits.
Another type of automation that businesses can utilize is social media automation. In the past ten years, there has been an explosion of business activity across social media platforms. And with built-in audiences available 24/7, companies have discovered how vital those platforms can be in leveraging sales and brand loyalty.
Having a digital marketing partner that can help you take advantage of your social media opportunities is key. And with the availability of social media automation, you have an opportunity to save time and money, as well.
Social media automation is powered by various software and tools that remove some of the steps you or your employees would normally need to take to accomplish a goal. Posting and sharing content across multiple platforms (Facebook, Instagram, Twitter, etc.) has never been easier than it is now.
While social media can be managed without automation, it's a waste of time and money not to utilize it to your advantage. Moreover, automation provides an opportunity to schedule activity so that your account is working for you even when no one is actively managing it for you at that moment.
Tools like Buffer and Hootsuite can help you organize and make the jump to automation. With more organized content and the ability to share across platforms, you instantly have a better, more efficient social media presence, and social media scheduling can optimize the most ideal times to post your content for maximum visibility.
Plus, by planning your social media in advance, you'll likely become more cohesive in your messaging and more consistent in your frequency. In turn, that will produce a better response from your target demographic.
Your business has the potential to reach a captivated audience. All it takes is the willingness to tackle social media the right way, which includes an automation strategy to save time (and money). And for businesses in and around Lexington, Trifecta can help you understand your social media audience, your social media needs, and your future social media goals.
Contact us today to find out how we can help you use social media automation to your advantage!