As some of us here at Trifecta pause to play Santa for a night (wish us luck on the late night construction missions, by the way) it's easy to see what an enduring story Santa Claus has become.
So with that in mind, it begs the question: what message are you sending your customers? Are you creating a storyline that makes sense to your customers? Are the costumes and set decorations perfectly designed and executed? Are you ensuring that the way you provide your goods and services matters to those who procure them?
If you want your business to endure in people's minds like the North Pole does, you need to get your messaging straight. Your marketing should convey your message as elegantly as possible, and the designs you choose should be memorable, yet classic.
Here at Trifecta, we have a workshop, too. It's in Lexington, KY, so we're not competing directly with Santa Claus. And honestly, I don't think he'd mind if you call us for website design, print design, web hosting, or any of our other service offerings. Ho, ho, ho!