Branding is a complex undertaking, requiring a coordinated effort between those who create a business image and those who execute it in the public. Smart business owners choose their medium wisely and maximize their bang for the ol' buck by enhancing their positive identifications with both customers and (if applicable) shareholders.
First, it's an absolute must to identify and spell out the purpose of your business. Define what you do in terms that inspire. Also, be clear about what your business is so that everyone easily understands what your brand means.
Next, get your logo and any other identifying marks updated and squared away. Frankly, some businesses have bad logos that need to be scrapped altogether; however, some just need a little modern twist to stay current with design trends and consumer appeal. Either way, we can assess that for you and help you decide on your best option.
Then execute your designs consistently across the web, print, video, and any other vehicles you use. Make sure to support your new design elements with great text copy that reinforces everything about your brand vision. Everything should tie together and create synergy.
We're always eager to help some more businesses in Lexington, KY or anywhere else in the world. Give us a jingle.