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Is Text the New Email for Business?

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The Impact of Technology on Business Marketing

Obviously, we spend a lot of time working on the marketing aspects of business and how technology offers affordable benefits if you implement them the right way. Websites are among the most ubiquitous of these tech tools, but the list really runs the gamut.

A couple of weeks ago, we discussed point of sale technology and how the bulky computer console register is giving way to the portable tablet style. Combine that with the traditional web store and online shopping cart, and suddenly you can see how technology is continuing to shape the way that business transactions occur.

So what else is new? Well, consider this: For more than a decade, businesses have relied on email for non-face-to-face communication. As smartphones continue to be adopted by more people, however, the general communication trend is moving toward text messaging.

What this means for the future is possibly a shift away from traditional email toward smartphones in the workplace. Text messaging provides the immediacy of a phone call without the same interruption factor for the person on the receiving end. Don't expect it overnight, however, and don't expect email to go away completely. It will continue to evolve, as well.

Marketing, selling, communicating ... believe it or not, there are lots of other ways that technology impacts business, as well. If you need assistance finding out more about them or implementing any of them, we can help.