Blog ›

Eight Great Social Media Resources to Enhance Your Online Presence

Filed under:

This week I am attending "Social Media: The Complete Package," conducted by Talent Revolution at the Campbell House in Lexington. This conference is geared at maximizing your brand and engagement through social media.

During our first session, I compiled a list of useful Twitter/social media resources that I think are beneficial to anyone trying to enhance their social presence: This site gauges your influence on Twitter. It definitely considers other factors other than volume of followers when grading your influence and factors in level of engagement with other users. A great site to find industry leaders in any genre. Searching through various Twitter lists can be very time consuming, and this site helps quickly find lists applicable to your interests. There are a lot of Twitter tools/utilities out there, and this site is a great resource to find them. There is something for just about everyone here. / These sites helps your analyze who is/isn't following you, where they are from, and other useful metrics. A great way to find quality Twitter followers. Perhaps my favorite link of the day, Klout helps your measure the often intangible metric of influence on the web. As I refine my Twitter/Facebook strategies, I can see using this site more and more. No, I take that back. Netvibes might be my favorite link of the day. It allows your to "dashboard everything", which provides you with an interface that makes your online activity easy to digest and analyze. Pretty darn cool. Another great social media analytical tool. It allows you to "easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time.". Pretty neat.

The conference certainly reinforces the notion that you can't just "dial it in" when it comes to social media. Without active participation and engagement, you're almost mimicking more traditional forms of "media", which dilutes the entire experience. Looking forward to day two.