Trifecta - Web Design, Programming, and Marketing in Lexington KYhttp://www.trifectaky.com/Copyright 2011 TrifectaA recent Mashable article pointed out (via Bloomberg) the fact that certain large retailers have closed down their Facebook stores recently. With the social media giant cranking at new high volumes everyday, this move is thought provoking, to say the least. If it isn't driving revenue for J.C. Penney or Nordstrom, should the rest of us take note and pull resources away from it, as well?Not exactly. For most of us, particularly in the small...http://www.trifectaky.com/blog/111/Using_Facebook_to_Improve_Business.htmlhttp://www.trifectaky.com/blog/111Wed, 22 Feb 2012 00:00:00 EST If you own a business (large or small) and you rely on computing to some degree in order to run your business effectively, the news of Microsoft releasing a new operating system probably should command your attention.First of all, anyone who has been slow to upgrade past XP or Vista should hold tight until Windows 8 arrives. While it's true that Windows 7 definitely outclasses the previous two Microsoft OS offerings, with a new OS...http://www.trifectaky.com/blog/110/Why_Wait_for_Windows_8.htmlhttp://www.trifectaky.com/blog/110Wed, 15 Feb 2012 00:00:00 EST On the web, content is king. And one of the most important decisions before proceeding with your website construction is deciding how to manage future content. For most, a reliable CMS (content management system) is the easiest and most efficient way to go.Once built and plugged into the CMS (in the case of Trifecta, we often use sparkPLUG, but we also deal with more commonly used CMS products like Drupal, etc.) the website owner has...http://www.trifectaky.com/blog/109/Simple_Content_Management.htmlhttp://www.trifectaky.com/blog/109Wed, 08 Feb 2012 00:00:00 EST One great reason to add company merch to your product offerings is the potential for generating a supplemental revenue stream. Depending on how well your business is positioned in the community, people are happy and proud to declare their support for your business by wearing hats and t-shirts, as well as using bumper stickers on their cars.Not only that, the subsequent benefits are obvious. Once sold, the merch equates to free advertising, and every time...http://www.trifectaky.com/blog/108/Maximizing_Merch_for_Small_Business.htmlhttp://www.trifectaky.com/blog/108Wed, 01 Feb 2012 00:00:00 EST Among the myriad of decisions facing a small business owner is whether or not to spend money on video production services. While larger businesses readily absorb these costs as part of basic marketing, startups and small businesses may not even pursue video services, assuming the price is prohibitive.Well, in the past, when TV was about the only application for video, many businesses frankly were priced out of the market. These days, though, with videos appearing...http://www.trifectaky.com/blog/107/Use_Video_To_Set_Your_Business_Apart.htmlhttp://www.trifectaky.com/blog/107Wed, 25 Jan 2012 00:00:00 EST Social media optimization (SMO) is the process of using social media to drive users to a website. It has two primary benefits in that it drives traffic through interactions on social media and also helps strengthen search engine rankings, thus driving even more traffic. Establishing your presence on Facebook, Twitter, LinkedIn, etc. instantly connects you with people who use your website, as well as those who may use your website in the future. This invaluable...http://www.trifectaky.com/blog/106/Bolster_Web_Traffic_With_SMO.htmlhttp://www.trifectaky.com/blog/106Wed, 18 Jan 2012 00:00:00 EST This is not an age-old question. Quite the contrary, this is a modern question brought about by changes in technology and marketing strategies. The fact is, if your website (or business website) fails to make it into Google's top search results for appropriate searches, all of the content creation and creativity that went into building your website has been frittered away needlessly.Would you go to the trouble of producing a TV commercial and then hand...http://www.trifectaky.com/blog/105/Do_You_Need_A_Search_Engine_Optimization_Consultant?.htmlhttp://www.trifectaky.com/blog/105Wed, 11 Jan 2012 00:00:00 EST Tracking tech news for the new year...Which browser are you using? While IE and Firefox haven't exactly gone away, Chrome had by far the most gains in market share for 2011. If the trend continues, IE and Chrome may eventually be more like 40%-40% (rather than the 40%-27% that they are now).Also, if you want to avoid Facebook's new timeline view, apparently IE7 is your safe haven. It comes with a price, though. Don't expect...http://www.trifectaky.com/blog/104/Getting_Out_of_the_Gate_for_2012.htmlhttp://www.trifectaky.com/blog/104Wed, 04 Jan 2012 00:00:00 EST We designed some small items in 2011. Stickers, business cards, and brochures were among the handheld items we produced during this calendar year. Though small in size, these projects are always fun because they carry just as much impact as larger designs when completed correctly. It may be a challenge to be efficient with space and message, but we thrive on testing our creative skills each day. That's why we do what we do!We designed...http://www.trifectaky.com/blog/103/2011_Recap_for_Trifecta_Design,_Development,_and_Marketing_Agency.htmlhttp://www.trifectaky.com/blog/103Wed, 28 Dec 2011 00:00:00 EST Business card templates. Okay, sure. There are a lot of them out there. Some of them even look fine at first glance. But what are we really doing here?People still carry and use business cards because they are an efficient way to make a professional first impression, as well as a quicker way to convey contact information that can be used down the road at an appropriate time. None of this "What's your number so...http://www.trifectaky.com/blog/102/Business_Card_Templates—Bah,_Humbug...htmlhttp://www.trifectaky.com/blog/102Wed, 21 Dec 2011 00:00:00 EST